Pay per click (PPC) ads direct traffic to websites, and the advertisers pay the publisher when the ad is clicked. Paid Search is the cornerstone of PPC advertising. Search allows your potential customers to find what they want, when they want it. Through Paid Search, you have the opportunity to show your ads on top of and alongside search results at all the major search engines. With proper keywords, ads and targeting you can connect your business with the world. Paid search is a powerful and complex advertising option, and a must for many businesses.
A successful AdWords campaign must be running smoothly and efficiently. A properly structured campaign provides guaranteed and reliable traffic round the clock. Without the proper account organization, campaigns will be overspending on keywords that aren't generating enough business. A professionally managed PPC campaign generates more leads and sales. While outsourcing AdWords management certainly frees up valuable time, the increased profitability is the biggest advantage.
Ad Group for Selling Consumer Focused Keywords based on Marketing Analysis. Effective Ads with Telephone Numbers. Landing Pages that Successfully Call to Action. Sitelinks to Enhance Profitability. Conversion Tracking for Continuous Improvement. Ad Group for Business Name.
AdWords Optimization. Conversion Optimization of Ads and Keywords. Quality Score Improvement to reduce Cost per sale. Bidding changes to Adapt to Changing Searches. Landing Pages Enhancement using Data from Google Analytics. Reduce cost by filtering out wasteful, irrelevant clicks and non-converting traffic with negative keywords. Create unique, targeted, well-designed landing pages for each ad group.

Advertising May 19, 2015